CASE STUDIES
1.
How to re-position a molecule towards general
practitioners and specialists following bad clinical test results 2 years after
its authorisation on the market?
2.
What is the purchasing decision-making process for
medical disposables for operating rooms in state-owned hospitals?
3.
Collection of relevant medical and technical
information from surgeons to feed the technical communication to buyers in
state-owned hospitals for a disposable product.
4.
Product mix study with veterinarians, advertising
campaign testing.
5.
Positioning and re-positioning studies.
6.
Comparative study between research procedures in
France vs. UK.
7.
Comparative analysis of the daily jargon of
specialists (neurologists) vs. official scientific vocabulary.
8.
Communication test with parents of hemophiliac
children and practitioners in specialised centres
9.
Communication and positioning analysis of the French
market for a USA distributed OTC product.
10. Communication and positioning analysis of a generic
drug vs. the original
11.
Usability - real life test of professional technical
equipment in a hospital.
12.
Communication test for ethical drug targeted towards
both general practitioners and specialists