12 Case Studies
7 case studies to professional targets:
- Communication test targeting publishing professionals for Adobe
- Range segmentation and positioning according to fields of activity with
large accounts and resellers (bulletin board methodology) for Autodesk
- Concept testing of data stockage centre in France targeting a range from
CTO at market leading firms to SME for Global switch
- HP: Communication test - positioning –
networks and IT services market
- IBM: Communication test for professional ad campaign - Analysis of the
"newsletter"
- INTEL: Study for a new concept
- Needs analysis for professional MS Office users
5 mass market case studies:
1.Adobe: Concept testing for commercialisation system
2.HP:
Communication – Brand positioning - packaging – Concept testing
3.Logitech: Behavioural study + re-positioning + packaging test for the complete accessories
range (France + Germany)
4.MS:
Packaging test (bulletin board methodology)
5. Scandisk: Memory card management and buying behaviour + Packaging test