Olivier Mauro - Paris, Milan, Madrid, Stuttgard

Conseil marketing et communication - Études qualitatives
Olivier MAURO - PARIS
Les chiffres clefs
Les secteurs d'action
Les cibles
L'équipe
Devis
MAURO & Partners
KEY NUMBERS
CATEGORY SECTORS
KEY OPINION LEADERS
THE TEAM
REQUEST BID
Targets recruited and interviewed include:

Representatives
Ministers
Editors
Journalists
CFO
CEO 
HNWI and Familly Offices

NGO Executives and National Health/Retirement organisations executives
Lawyers
Legal advisors
Corporate lawyers
Information Systems Director
etc.

Institutions for which we have worked:

°Health

Biomedical agency
Pharmacian Council
The French National Authority for Health (HAS)
National Institute to Fight Cancer
Ministry of Health

°Financial

API Card
Premium Card Bank of Egypt
Barclays BGI Londres
GE Money USA
Ex COB

°Politics

Minister's office of Hervé de Charette to consult on their communication charter

Consultation with the National Railway (SNCF) on their crisis communication to avoid strikes



        Case Studies

1.     Launch of a new payment card and services positoned HNWI

2.     Measure the adoption of professionals for a new product ETF (commodities exchange tracker) targeting the mass market

3.      Implantation of a new credit card in France

4.      Study and analysis of the Bioethic Society website

5.     Test of a new administrative system for pharmacists and patients as well as pre-test of the radio and print advertising campaign

6.     Test ergonomics and propose improvements to be brought to a website

7.     Perception, understanding and experience of the several steps for the accreditation of a health related establishment

8.     Analysis and study of a brochure targeting recently diagnosed colon cancer patient

9.     Several tests on campaigns: HIV toward Arab population in France, domestic accidents, depression, etc.